American Psycho (2000) © Lions Gate Films
In a brief moment of enlightenment, I’ve realized a special relationship between two products targeted at the 18-35 American male demographic: AXE bodyspray and MAXIM magazine. Drawing from a 3-credit-hour background in college philosophy I will explain the AXE bodyspray MAXIM magazine correlation through what is known as Modus Tollens:
If X, then Y, not Y, therefore not X (“Denial of the consequent”)
X = AXE bodyspray
Y = MAXIM magazine
IF a man wears AXE bodyspray,
THEN he also reads MAXIM magazine.
NOT all men who read MAXIM magazine, wear AXE bodyspray.
All men who wear AXE bodyspray, read MAXIM magazine.
September 01, 2008, 8:53am :: Comments
